Innovation, defined by its buyers
Startup
“Ideas might earn investment, but not returns.”
“Beat my expectations, and I’ll beat a path to your door.”
“Just ship. I won’t care how until you’re big enough to be evil.”
“Make my life easier.”
–The Market
Big company
“That’s a great idea. You should submit it in our idea contest.”
“Give me what you gave me yesterday, but faster today.”
“Work smarter, not harder… as long as you work the same amount of time.”
“Make my life easier.”
–The Management